Wednesday, August 26, 2020

History of Exxon Essay Example | Topics and Well Written Essays - 250 words

History of Exxon - Essay Example The Standard Oil Company in 1899 turned into the holding organization for all companies recorded under the trust, yet was structure by the U.S. Incomparable Court in 1911 to isolate from 33 American auxiliaries. In 1972, Standard Oil Company (New Jersey) changed its name to Exxon Corporation with different auxiliaries and associates, including Humble additionally embracing the name Exxon. Exxon had built up itself in each period of oil industry before converging with Mobil Company in 1999. Exxon managed in oil transport by means of pipelines and furthermore claims a biggest armada of big haulers according to its companions. Exxon Mobil Corporation comes next after BP as the world biggest incorporated oil firm. The organization runs oil and gas disclosure, creation, haulage just as promoting in more than 200 nations around the globe (ExxonMobil, n.d). The organization is likewise a significant player in assembling of petrochemicals (Rienstra, Linsley and Beaumont Chamber of Commerce, 2003). In 2014 quarter 4, Exxon Mobil recorded a higher lessening in complete income year on year by - 22.22 percent, which was quicker contrasted and its competitors’ generally speaking abatement of - 16.91 over a similar period. Exxon Mobil likewise recorded a net edge of 7.64 percent, along these lines accomplishing higher productivity contrasted with its rivals, including Royal Dutch Shell, BP, and Chevron (CSIMarket,

Saturday, August 22, 2020

Kindergarten Education Act Essay Example for Free

Kindergarten Education Act Essay On January 20, 2012, Republic Act 10157 otherwise called Kindergar ten Education Act, was being affirmed. This Act is in connection with the Millennium Development Goals on accomplishing Education for All (EFA) continuously 2015. Wherein the strategy give an equivalent chances to all kids to benefit of open obligatory and mandatory kindergarten training that successfully advances the physical, social, scholarly, enthusiastic and aptitudes incitement and qualities arrangement to adequately set them up for formal rudimentary tutoring. It is essential at that point, for the youngsters that they will go through kindergarten, the principal phase of rudimentary training framework before going to Grade 1. It is likewise expressed in this Act the Mother tongue-based multilingual training (MTB-MLE) will be executed as the vehicle of guidance to kindergarten understudies. Response: Kindergarten before is fairly discretionary to obtain. Furthermore, not all have the benefit, the limit, the cash and the odds to take this developmental stage in training. With or without it, when a youngster arrives at the period of formal tutoring, he can begin his rudimentary training. The R.A.10157, Kindergarten Education Act, is a one decent accomplishment in overcoming any issues of proficiency and monetary soundness of our nation. In spite of the fact that it is very long path yet to see its adequacy however what is important is a stage forward has been made towards a superior future. With this Act, each offspring of our nation will have an equivalent option to be shaped during his developmental stage in life paying little heed to who or what he is in the general public. Kindergarten is of incredible guide in molding and building youthful ones a solid learning establishment in anticipation of their following stage to their proper training. With legitimate trainings and projects for instructors in sharpening their aptitudes in instructing, right methodologies, for example, utilizing the MTB-MLE, and systems and suitable learning devices, kindergarten understudies would be a lot of prepared to take the test of leveling up to the following stepping stool of their formal basic training. Being a language educator myself, I for one encountered and as yet encountering the impact of showing many, yet not all, new secondary school understudies with small basic instruction establishment. Regardless of how much educators will direct fingers toward who’s who is to be accused, it comes down to one factor lacking information establishment of understudies. With this R.A. 10157, I trust it is of incredible assistance in fixing the opening of the emergency. With a decent beginning having a solid establishment in instruction, the procedure would then proceed as they level up their insight and in the long run our nation will create progressively prepared, compelling and beneficial people of the general public. Proposal: Whatever approaches, projects and tasks of our legislature, for example, this R.A. 10157 on the off chance that it is firmly checked and managed appropriately by the worry organizations and individuals behind it, nothing will place into squander and that the shared objective will be achieved†¦to manufacture a more grounded and an increasingly gainful country.

Tuesday, August 11, 2020

10 Audiobooks for Podcast Listeners

10 Audiobooks for Podcast Listeners I wrote recently about the pros and cons of audiobooks vs. podcasts and what goes into the decision of how to spend my limited listening hours. As I get back into audiobooks after many months of podcasts only, Im realizing that Im drawn to a particular kind of audiobook: the kind that reminds me of a podcast. Theres a certain type of book that replicates some of what I like best about podcasts: its written in relatively self-contained chapters that I can listen to in short bursts. It contains a recognizable, original voice, often a humorous, entertaining one. Its chatty and topical, and it combines the personal and the social/political. It keeps me listening but without demanding intense and unceasing concentration. Now, there are many types of podcasts out there, and perhaps the kind you listen to isnt like the kind I listen to. But, still, it seems like certain kinds of memoirs and essay collections provide what some people look for in podcasts: entertainment, interesting voices and ideas, and a pleasant and productive way to spend time that otherwise might be devoted to spacing out. So if you are an avid podcast listener and want to give audiobooks a try, perhaps consider these. Bonus! Every one of these audiobooks is narrated by the author, so if you like to hear a writer reading their own work, you are in luck. Born a Crime: Stories From a South African Childhood, by Trevor Noah: Noah was born to a white father and a black mother in South Africa at a time when such relationships were punishable by prison. He describes this experience and much more in this collection of essays on growing up in a world where he wasnt supposed to exist. How To Be Black, by Baratunde Thurston: Like satire? If so, you will like this book, which contains chapters such as How to Be the Black Friend and How to Speak for All Black People. Its a funny and sharp look at race in America, and a great combination of memoir and cultural commentary. Im Judging You: The Do-Better Manual, by Luvvie Ajayi: Id call this book comedic self-help. Ajayi tells us exactly what she thinks about the world, other people, and herself, and how she thinks we can all do better. She covers silly topics and serious ones. She is always funny, and almost always right. I Was Told Thered Be Cake, by Sloane Crosley: Heres another collection of autobiographical essays that will make you laugh and wince a little bit in recognition. Crosley writes about her embarrassments and struggles with honesty and flair. The Misadventures of Awkward Black Girl, by Issa Rae: For all the introverted, awkward book nerds who read this site, this book is for you! Raes humorous essays explore what its like to be anxious and uncomfortable in a world that values coolness. Scrappy Little Nobody, by Anna Kendrick: Here youll find autobiographical essays that are funny and revealing, and that get you into the mind of a woman who started as a nobody and made it somewhere big. Shrill: Notes From a Loud Woman, by Lindy West: West is funny and moving both in this memoir/essay collection about her life in feminism. She writes about what being fat means in our culture, about women in comedy, about life for women on the internet, and more. Where Am I Now?: True Stories of Girlhood and Accidental Fame, by Mara Wilson:   Here youll find essays about Wilsons experiences as a child star and on through her adolescence and into her adulthood. Wilson’s writing is humorous and fun, as well as full of insight into what it means to be young and female. Year of Yes: How to Dance It Out, Stand in the Sun and Be Your Own Person, by Shonda Rhimes: Rhimes had been feeling dissatisfied and stuck and so she decided to spend one year saying yes to every opportunity that came her way. This book describes what happened when she faced her fears and met new challenges. It will make you laugh and leave you feeling inspired. You Cant Touch My Hair: And Other Things I Still Have to Explain, by Phoebe Robinson: This book wins as far as the title is concerned. And the rest of the book is excellent as well. Its an essay collection on race, gender, and culture, and it does an excellent job of being both very smart and serious and very funny. Sign up for Audiobooks to receive the latest from the audiobooks world. Thank you for signing up! Keep an eye on your inbox.

Saturday, May 23, 2020

What Is A Family Essay - 760 Words

For most of us, the family is considered as a well-known and comfortable institution. The perfect model of the ‘ideal’ family is still mostly considered to be consisted from two different sexes’ parents, and one or more children. Until quite recently, the sociology of the family was mostly functionalist and just in the last few decades has been challenged from various directions. There are many different definitions about what the family is. Different theoretical positions influence these variations. For example, the functionalist sociologist George Peter Murdock defines the family as â€Å"a social group characterized by common residence, economic co-operation and reproduction. It includes adults of both sexes, at least two of whom maintain†¦show more content†¦An early functionalist George Murdock argued that the family plays the main role in the society by performing three main functions- ï  ¶ Stabilisation of the sexual behaviour and reproduction. ï  ¶ Providing the basic economic requirements. ï  ¶ Serving the function of socialisation of the next generation. G. Murdock claimed that without family serving these three functions the society would disappear. He considered these functions as universal, although he agreed that they could develop. Talcott Parsons argues this statement, by saying, that there are two broad functions of the family- primary socialisation and stabilisation of the adult personality ‘throughout the emotional security, including sexual expression, provided by marriage’ (ODonnell, 1997). In these days, when society is changing, the functionalistic statements lose their strength. For example, the sex outside the marriage, in these days of easily available contraception, is no more the taboo. Margaret Mead argues Murdock’s and Parsons imply that nuclear family is biologically necessary and natural. She stated that the nuclear family is based on culture, not biology. Marxist views on the family Marxists have very critical view of the family and society. They adopt a structural perspective, but put it in the class nature of the society. The starting point for the most Marxist analyses of gender and the family is Friedrich Engels’ (1820-1895) The Origin of theShow MoreRelatedWhat is a family?1206 Words   |  5 PagesWhat is a family? Most people get confused about the definition of family. A family is having a close relationship to a group of people and they do not have to be blood related. That group of people should share respect, love, and loyalty. Usually a family is consisting of a father, mother, and siblings. However, mine is grandparents, parents, and siblings. Families are important because they give love and security. For example, I always feel loved when I am with my family, and secured or protectedRead Morewhat is family1210 Words   |  5 Pages What is Family? Family has so many different meanings to every individual who has answers this question. Trying to find a general definition for this term is impossible. Everyone has a different concept of what a family is, what I would consider my family is far more stretch than a typical American family. Coming from a Latin culture my family’s considered grandparents, parents, aunts, uncles, friends and down to theRead MoreWhat Is A Family?1845 Words   |  8 PagesWhat is a Family? The basic social unit in a community is family; it contains parents and their children, considered as a group, whether residing together or not. A family may contain an husband, spouse, brother and sister, parent and son and daughter. In the extended families more members like grandparent, uncle, aunt, cousin, niece and nephew or sibling-in-law can be there. In the most societies the principal unit of socialization of children is a family. A family is a group of people which careRead MoreWhat Makes A Family?796 Words   |  4 PagesAs a leader, I have five core values that matter most to me; having a family, maintaining order(tranquility), meaningful work, growth, and truth. I strongly believe in each one of these components. Having a family is so important because they are a main support system. Family doesn’t have to be someone who is blood related. Family can be anyone who you feel means a lot to you and supports you. Maintaining order(tranquility) is important because in the work place, you need to have organization ofRead MoreWhat Is A Family? Essay822 Words   |  4 PagesThe family is far different from that of the past. It is rare to find a traditional family with a stay at home mom. Today, many children grow up in a single parent environment, with mothers who work most of the time to support them. Many children will also grow up without a father figure. In the article† Absent Fathers: Why Don’t We Ever Talk about the Unmarried Man?† Rebecca Blank states, â€Å"For every single mother, there is a father who is not living with his children. It seems that people haveRead MoreWhat Is A Family? Essay955 Words   |  4 PagesThe word â€Å"family† is unique, special, and controversial among different cultures and ethnicities. As defined by Random House Western Dictionary, a family is â€Å"any group of persons closely related by blood, as parents, children, uncles, aunts, and cousins† (Dictionary.com). Although the definition from Random House follows the infamous proverb of, â€Å"blood is thicker than water,† my definition of family does not. Family is not defined or restricted by blood relations. In my mind, a family is simplyRead MoreWhat Is Extended Family815 Words   |  4 PagesFamily a group consisting of one or two parents and their children: extended family noun 1. A family group that consists of parents, children, and other close relatives, generally, it’s A group of relatives, such as those of three generations often living in close geographic proximity rather than under the same roof. People living together as an extended family occasionally feel a greater security and belonging. This is an advantage of extended type of family because this family containsRead MoreAnalysis Of The Article What Is A Family? 1711 Words   |  7 Pages ENG 201 Families are changing in various ways. In the articles â€Å"What is a Family?†, â€Å"Absent Fathers: Why Don’t We Ever Talk About Unmarried Men?†, â€Å"Cohabitation Instead of Marriage†, â€Å"Ballad of a Single Mother† and â€Å"Children of Gay Fathers†, they all share and show different ways families are like worldwide today. They speak about how they feel about there relationships with there family and children and who they are as a person. The new American family unit brings with it many strugglesRead MoreWhat Makes A Happy Family?1237 Words   |  5 Pages What Constitutes a Happy Family? Damaris Tirado Keiser University Abstract Many people have a concept of what a happy family is. A family can be composed of two, three or more members. Family constitutes the most fundamental part of communities. Conflicts, lack of communication are big stressors. There is no question that broken family ties deteriorates household relationships. Nonetheless, there are many families that are still strong and thriving. What is it that makes a household happyRead MoreWhat Is The Family And Childrens Agency1758 Words   |  8 PagesAgency Description The Family and Children’s Agency (FCA) has many locations all over Fairfield County. One local agency office is located at 9 Mott Avenue, Norwalk CT on the fourth floor. The FCA is an non-profit organization that provides child and family development counseling, behavioral health counseling, community connections, foster care, adoption services, and family support. Jennifer McBride is one of the many devoted employees who is a LCSW and works as a Behavioral Health Clinical supervisor

Tuesday, May 12, 2020

The Legal Drinking Age Should Be Legal Essay - 1215 Words

People drink liquor for various reasons; anxiety, celebration, insomnia etc. Teenagers fall under the category of â€Å"people†. The legal drinking age presently is twenty-one in the United States Of America. I can guarantee you that the underage drinking age rate would drop if the age were brought down. One of the reasons behind drinking is enjoyment but the primary purpose behind underage drinking is â€Å"breaking the law†. The law says an eighteen – year old is mature enough to make his/her life decisions, yet not ready to drink liquor. In the United States there are different rules for various ages, however when a person turns 18 they tend to move out of their parents and start to begin their own life with their friends. Eighteen year olds have the privilege to vote, get married, and serve in the military, and those even younger than eighteen can drive and become parents. Therefore, it appears to be odd and contradictory for them to not be able to purchase a lcohol. We as a whole know why teenagers usually drink. Simply the vibe that they get of breaking the law is huge. Being rebellious and not following the principles is an essential part of a teenager. Regardless of the fact that it is illegal for teens to purchase alcoholic beverages, they are still able to get it through their parent’s cupboards, or from their senior friends who purchase it for them. We as a whole observe, that is not hard for teens to get liquor. Why not bring down the drinking age then?Show MoreRelatedThe Legal Drinking Age Should Be Legal1956 Words   |  8 PagesDrugs, on the other hand, were legal all the way up until 1914, where the Harrison Narcotics Tax Act took place. The Harrison Act basically put a tax on drugs and made it only so that people with sincere medical issues could use certain drugs, eventually banning all non-medical drug use. In 2014, studies have shown that 83.4% of adults age 18-25 have consumed alcohol and about 57.9% have consume d illegal drugs in their entire lifetime. Considering that the legal drinking age is currently 21 and that drugsRead MoreThe Drinking Age Should Be Legal974 Words   |  4 PagesThe Drinking Age For many reasons, the drinking age has been set at twenty-one years old, but has the time come to lower the drinking age? Many argue that the drinking age needs to be lowered back to eighteen for many reasons; however, studies and statistics show that lowering the drinking age is harmful and even deadly. Some people believe that binge drinking can be solved by lowering the drinking age, but lowering the drinking age is not the solution to binge drinking. Many teenagers spend theirRead MoreShould The Legal Drinking Age?2485 Words   |  10 Pagesmay agree with the laws, and others will violate them. While many have argued that the U.S should lower its legal drinking age, like other European countries, I believe that young adolescents are not cognitively capable of making good choices. A lower drinking age will result in more deaths. Teenagers are already having problems with alcohol. Among many perspectives, teenager’s view of drinking at a young age is really important. Pa rents play a big role in understanding their teenagers. Their opinionRead MoreThe Legal Drinking Age Should Be Lowered955 Words   |  4 PagesIn the United States of America, the National Government requires the states to enforce a legal drinking age of twenty-one. Where as the world average drinking age is eighteen, and in some Countries it is even lower where it is possible to get a beer at sixteen years of age. Taking that into consideration, there is a great deal of controversy in the United States on what the legal age should be to purchase and consume an alcoholic beverage. The largest issue being that you are considered to be anRead MoreThe Legal Drinking Age Should Be Lowered1553 Words   |  7 Pagesold male who lives in Oregon. To celebrate his 18th birthday, he decided to go out with some friends and have a few drinks. He knows that the legal drinking age is 21, but he thinks what is the harm? I am 18 and in other countries, you are allowed to drink before you turn 21. Later that night as John gets in the car with his friends after a few hours of drinking, everything seems to be going well as they are driving down the freeway on their way over to his friend Dan’s house that is just a few milesRead MoreThe Legal Drinking Age Should Be Lowered1170 Words   |  5 PagesFor a majority of the 20th century, the United States drinking age has been a big issue. After prohibition had concluded in 1933, twenty- one was the new legal drinking age. Meanwhile, during the Vietnam War, eighteen became the new legal drinking age. Finally in 1984, Congress passed the National Minimum Drinking Age Act (MLDA). Since then, twenty-one years old has been the legal age to drink in the United States. There are several ways alcohol has been a reason for death such as, alcohol poisoningRead MoreThe Legal Drinking Age Should Not Be Lowered973 Words   |  4 Pages The Legal Age for Drinking Alcohol Should Not Be Lowered To 18 In the United States. Every state has the right to set its own legal drinking age. However, according to George Will in an article he wrote in the Washington Post about the legal drinking age, â€Å"drinking age paradox† â€Å"lowering the drinking age will cost the state ten percent of its federal highway funds and cause a significant uproar from contractors and construction unions.† It is therefore in the best interest of every citizenRead MoreLegal Drinking Age : Should It Be Altered?1408 Words   |  6 Pages Legal Drinking Age: Should It Be Altered? The legal drinking age has been an ongoing controversy for decades, consisting of people who are for lowering, raising, or keeping the age with multiple reasons behind each side. It is commonly known that consuming alcohol can have life-threatening effects on the human body, but these effects can be much harsher at a younger age. Reducing the age for eighteen year olds may result in senseless acts from the drug. Statistics prove that maintainingRead MoreThe Legal Drinking Age Should Be Abolished893 Words   |  4 Pages Legal at Eighteen Currently in the United States the legal age to drink alcohol is twenty-one years old. Before the 1980s, the legal drinking age was eighteen years old. In 1980, the drinking age was changed to twenty-one to diminish the number of traffic deaths caused by young drunk drivers. Changing the drinking age to twenty-one has not reduced drinking, it only made teens drink in unsafe and illegal environments. The drinking age should be changed to eighteen, because eighteen year oldsRead MoreThe Legal Drinking Age Should Be Lowered1732 Words   |  7 PagesThe definition of the word adult is: â€Å"a person who has attained the age of maturity as specified by law†(Dictionary.com). If this is so, then why is it that in the United States 18 year olds are legally considered adults in our society, but they can’t legally buy or consume alcohol? Yet at this age they are able to vote in an election, get married, serve on a jury, live on their own, purchase cigarettes, adopt a child, and defend our country. These are not easy tasks for one to take on, yet our government

Wednesday, May 6, 2020

Organizational Development Final Project Free Essays

In preparing his paper, you will examine how the theories and models presented In this course, as well as In the literature, can be utilized to support and facilitate a planned change effort. Your focus can be within a particular organizational setting of your choice, or an industry, or a type of organizations in general (for example, non-profit, civic, for- profit). The focus could be on a specific organizational change, for example, enhancing creativity and innovation. We will write a custom essay sample on Organizational Development Final Project or any similar topic only for you Order Now The action plan should be written as a serious proposal to executive management about a specific planned change effort. Discuss the following elements in your proposal. As you will see, you will need to have a working knowledge of this challenge, either from literature or company documents or your own observations. 2 Introduction. Brief description of the current organizational challenge. This proposal is from your perspective, as you have not yet engaged others in this process. That said, describe the challenge from your perspective and describe your role as related to the challenge. Current State. Description of current state to Include: o What has been done to correct or address the challenge? O What is the urgency to meet this challenge? O What are the consequences of not changing? Desired Future State. Description of the desired state you wish to see in terms of this current challenge to include the following elements. Keep in mind that this is still from your perspective, as you have not yet engaged others in the DO process. Please note that if you have engaged others in this discussion, such as the manager of the department, address that in the paper. O What is the ideal state of the organization in terms of this current challenge? O What behaviors will organizational members demonstrate? O What behaviors will organizational leaders demonstrate? O What will the â€Å"changed organization† feel like (culture)? What value will this planned change effort add to the organization? Action Plan. Steps you (and others) will take to make the desired state a reality. O Change Team: Who needs to be involved in this process to ensure its success? O Brief discussion of alignment of this proposed change with organization development values and assumptions. O Describe an overall approach (strategy) for creating and implementing the change, such as Action Research, Organization Change Process. O Describe a minimum of three methods or tools you will use to assess and facilitate this planned change effort (embedded within your strategy). Describe challenges and barriers you anticipate and how you will address them. This could include organizational readiness for change, expected resistance to change, organizational leadership. Benefits. Description of benefits of this proposal. O List 3 – 5 specific results you expect from successful implementation of the plan. Option 1 for Signature Assignment 61 5 Organization Development and Change Master Syllabus rev 01 . 13. 12 page 7 o Link back to consequences of not changing. O Describe success measures that will be used (evaluation). First Step. Summarize with one specific first step. You will draw from multiple sources (minimum 5) including Journal articles, books, and professional references such as associations and websites (this will help place your proposal within the framework of what others have done to address the challenge. ) You may also draw from class discussions and activities, as well as your own experience within organizational settings. Look for ways to integrate organization development with other leadership theories and concepts discussed in organizational leadership (drawing from other OLL, HRS, HA courses and/or 613 Dynamics of Organization Behavior). Page 8 How to cite Organizational Development Final Project, Papers

Saturday, May 2, 2020

Managing Innovations in Organization for Nokia and Ericsson

Question: Discuss about theManaging Innovations in Organization for Nokia and Ericsson. Answer: Introduction Innovation is considered as an important aspect for the organization because it enhances the productivity of the employee in an efficient manner. Technological innovation will be discussed in this assignment. The specific type of innovation related to technological innovation will be mentioned in this assignment which will show the impact of it on various organizations. Innovation has the number of components such as challenge, deliberation, culture, customer focus and completion (Biemans, 2018). The milestones of the specific innovation will be elaborated to understand the importance of technological innovation on various organizations. Technological innovation Technological innovation is advantageous for many organizations as it assist to make work easy and fast. There are various technological innovations done in the world (Parhankangas Ehrlich, 2014). Mobile Commerce is one of them which bring the huge change in the world. M-commerce is assisted to buy and sell of goods and services by wireless handheld devices such as cellular telephone and personal digital assistance. M-commerce is the technological innovation which enables number of users to access the internet without plugging the device. In order to develop the m-commerce market potential, there are various handset manufactures like Motorola, Nokia and Ericsson with carriers (Digital, 2017). Major subtypes of innovation The major subtypes of this innovation are defined below: Online mobile shopping By taking help of internet based applications, a user can compare various online websites of shopping or can purchase online things. Online mobile shopping facilitates people to find out what they want and order without going outside from their home. It is being done with the help of internet (Cowhey Aronson, 2012). It has various benefits as it enables people to send gift without moving at lower to higher price. The market place on the internet makes easier to purchase or sell the products at affordable rate. Mobile banking Mobile banking is the service that allows customers of banks or financial institutions to make payment or invest remotely by using the mobile device. It is being done with the help of respective cards which is issued by bank (Koellinger, 2008). This card contains a unique card number or CVV number which is necessary to make payment. Mobile e-wallet Mobile e-wallet is the online pocket service where an individual can keep money by withdrawing from his account with the help of respective debt card. It has been found that there are various e-wallet applications have launched which provide the service to keep the money safe in mobile. The major feature of this subtype is easy accessibility; ensure timely payments and quick transfer of funds (Chen Huang, 2009). Mobile POS Mobile POS is also known as the point of sale which is the latest trend. It is specialized in card swiping machines; it provides the convenience to utilize the mobile device to collect payment from the credit card. There are number of organization that uses this technology to get payment from the customers. It helps government as well to protect the paper as numbers of people have started the use of e-money to make payments. Important milestones The important milestones of this specific technological innovation are described below: The World Wide Web The first web browser and server were created in 1990 when business to customer services was not lucrative industry in commercial terms. After few years, it has been evaluated that millions of domains were registered under this term and numerous business had online appearance. Online bookstore was founded at Amazon in 1995. This company was first company that provided online transaction (Augment, 2016). Payment Gateways Payment gateways link the website of the merchant to the bank. It can be used by putting the details of the card and checking out, the data is encrypted and assembled and sent to the browser of the merchant. The collected data by payment gateways is sent to the bank processer of payments, where the payment is either acknowledged or rejected (Walker, Damanpour Devece, 2010). In case of acknowledgment, the money is deducted from the customer account and transfer into merchants bank account. Online Reviews It has been found that in 1999; three review websites were emerged that was Deja.com, RateItAll.com and Epinions.com. It was done first time at the internet where customers were asked to rate and review the products. More than a billion reviews were written within 6 months of mentioned year. In todays era, business invites users to provide reviews about the products. Today, the powers of reviews are strong as it can make or break the product. The Popularity of Smartphone It has been found that in 2007, Apple launched iphone through which the user can download the application for online shopping from IOS store. It allows small entrepreneur and businessman to reach customers outside of the country. A cheap smart phone with depth internet penetration has permitted businesses to reach to entire new audiences (Raisch Birkinshaw, 2008). Augmented Reality Augmented reality is the latest innovation to bless the new generation. It provides the natural views of the services and products to the users which help them to buy the things after considering the look, pros and cons of that particular product. Complex augmented reality technology is advanced technology that provides latest services such as interact with the visuals in different or innovative terms by mobile devices (Miller Morris, 2008). This technology at store can show the customers how product will look when assembled. Impact of innovation organization management approach The organization management approach has affected due to the latest technological innovation because it brings the changes in every activities of the business (Goetsch Davis, 2014). There are various organizations that has influenced due to mobile commerce. Uber is the great example of mobile commerce that shows that people can book a taxi by putting information of destination on application with the like of the button. Uber get benefitted with the help of this innovation as it employs so many people for providing the better services to its customer. Organization can get more advanced in term of technology and provide the efficient services to the customer which enhance the growth of the business (Von Stamm, 2008). It has been analyzed that the growth of m-commerce is hugely dependent on the trustable mobile payment systems. It is the powerful way to reach the customers that is why Starbucks can reach at high position as it adopts a mobile commerce. The transactions at starbucks are mostly done via online and it has been found that in 2013, 10% of entire transactions were happening via mobile banking. There is another example of adoption of M-commerce is Amazon which is one of the largest commerce players in the world. It has developed its strategy by providing the various kinds of products and services to the customer in which it offers them to make payment online. M-commerce is considered as the emerging area of research. The applications of m-commerce are increased the business of the organization as customer can get various products and services of specific organization by using the application of the organization (Strout, 2016). Recommendations Technological innovation is an effective innovation which enhances the productivity of the employee which increases the growth of the company. M-commerce enables people to make payment online without moving from their place as it has given facilities to them for online shopping, banking and many more which shows that technology can change the daily life of the human, however, M-commerce brings the huge changes in the living standards of the people but there are some recommendations which can increase more comfort ability of them (Faqih Jaradat, 2015). It has been recommended to the Amazon that includes the system of e-wallet where customers can transfer the money and keep the money for online shopping to their relatives or known one. As it has been discussed in the example of Starbucks that it has adopted the latest technology of m-commerce that provide outcomes of number of transaction via mobile. It can be developed more customers if Starbucks start to provide the online offer or cash back facilities via mobile commerce. It will helpful for the organization to increase the attention of the customers towards the services of the business (Choi, Poon Davis, 2008). Uber is the big company that provides numerous facilities to its customer in relation of booking taxi for reaching the destination. The contribution of M-commerce can be done in effective way if Uber start to allow the mobile POS facility to the customer. Customer should be allowed to make payment via their card. It would be great innovation which helps company to increase the ratio of the customers effectively. Innovation should be done in effective manner by adapting the latest trend of the market. References Augment, 2016. The Biggest Milestones of Ecommerce History. Retrieved from: https://www.augment.com/blog/biggest-milestones-ecommerce-history/. Biemans, W. 2018.Managing innovation within networks. Routledge. Chen, C. J., Huang, J. W. 2009. Strategic human resource practices and innovation performanceThe mediating role of knowledge management capacity.Journal of business research,62(1), 104-114. Choi, B., Poon, S. K., Davis, J. G. 2008. Effects of knowledge management strategy on organizational performance: A complementarity theory-based approach.Omega,36(2), 235-251. Cowhey, P. F., Aronson, J. D. 2012. Transforming global information and communication markets: The political economy of innovation.MIT Press Books,1. Digital, 2017. What is m-commerce and what are its types?. Retrieved from: https://www.digitalabhiyan.com/web-designing/m-commerce/. Faqih, K. M., Jaradat, M. I. R. M. 2015. Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective.Journal of Retailing and Consumer Services,22, 37-52. Goetsch, D. L., Davis, S. B. 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Koellinger, P. 2008. The relationship between technology, innovation, and firm performanceEmpirical evidence from e-business in Europe.Research policy,37(8), 1317-1328. Miller, W. L., Morris, L. 2008.Fourth generation RD: Managing knowledge, technology, and innovation. John Wiley Sons. Parhankangas, A., Ehrlich, M. 2014. How entrepreneurs seduce business angels: An impression management approach.Journal of Business Venturing,29(4), 543-564. Raisch, S., Birkinshaw, J. 2008. Organizational ambidexterity: Antecedents, outcomes, and moderators.Journal of management,34(3), 375-409. Strout, A. 2016. Frictionless Mobile Commerce: 5 Examples Of Companies That Are Leading. Retrieved from: https://marketingland.com/frictionless-commerce-5-examples-companies-leading-81351. Von Stamm, B. 2008.Managing innovation, design and creativity. John Wiley Sons. Walker, R. M., Damanpour, F., Devece, C. A. 2010. Management innovation and organizational performance: The mediating effect of performance management.Journal of Public Administration Research and Theory,21(2), 367-386.

Tuesday, March 24, 2020

A Battle for Survival free essay sample

Men would dig trenches and stay there, hundreds of them, and there they would wait with their bayonets and other weapons and look over a small piece of land. Imagine that you are in the middle of a field. The field is maybe a quarter mile wide and on the other side of the field is your enemy. There are no tanks or bombers to give you cover. There are no fancy heat-seeking missiles. You are going to have to kill or be killed for a piece of earth so small and seemingly insignificant that the idea that your death will be important seems almost insane. Life for the soldiers on the Western Front was horrendous. There was no water, no proper amounts or portions enough for them to eat, your food is mold and waste, medical care seems like a myth, hygiene was basically nonexistent, and by the time this war was over the Western vision of war was changed forever. We will write a custom essay sample on A Battle for Survival or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Late during the summer of 1914, train stations all over Europe echoed with the sound of leather boots and the clanging of weapons as millions of enthusiastic young soldiers prepared for one of the most intense conflicts since the Napoleonic Wars. Within weeks however, the excitement and glory dissipated into horror and death, brought on by dangerous new machines of war that took control of the old fields and turned them into desolate moonscapes littered with corpses and wreckage. Erich Maria Remarque writes: â€Å"We wake up in the middle of the night. The Earth booms. Heavy fire is falling on us. We crouch into corners. We distinguish shells of every caliber. Each man lays hold of his things and looks again every minute to reassure himself that they are still there. The dug-out heaves, the night roars and flashes. We look at each other in the momentary flashes of light, and with pale faces and pressed lips shake our heads. Everyman is aware of the heavy shells tearing down the parapet, rooting up the embankment and demolishing the upper layers of concrete†¦Already by morning a few of the recruits are green and vomiting. They are too inexperienced. † (303) Erich has managed to capture the horrific emotions and helps us visualize what it was really like down in those trenches. He paints a picture for us, of these frightened and â€Å"inexperienced† soldiers, out on the battlefield for what may very well be their first war fought. This Great War, called World War One, began as a local disturbance in Southern Europe but eventually spread into a worldwide struggle. The western portion of the war took place mostly in Belgium and France, and started as a war of grand maneuvers. But when more troops were poured into an area that would progressively become more and more cramped, there came a time when the soldiers could no longer maneuver against each other in any stragtegical sense. When this happened, the forces involved began rooting themselves in the face of more and more deadly concentrations of firepower, and the war of the machines and trenches had begun. These conditions triggered a complex and difficult to trace series of evolutions in both battlefield strategies and technology. The Germans responded by creating what came to be modern combined arms squad tactics, something their French and British opponents had initially dismissed as infiltration tactics. After a long period of unforgiving failure, the British managed to deploy a massive amount of a new weapon called the tank, which also changed the nature of warfare and helped break the deadlock of position warfare. The French adopted both of these methods and weapons. Applying them is a combined form that appealed to the French leadership. It was however, Germany that finally surrendered to the drain of economic warfare. By October of 1918, German field commanders declared that the war was militarily lost, and that a truce must be made between the opposing forces. From that point on, it was only a matter of time, and the end came on November 11, 1918. The Great War ended, having caused millions of deaths on the Western Front alone. Europe and the world would never be the same. Thousands of men had served in the war, but women, too, had certain duties in helping out. The more than 25,000 US women who served in Europe in World War I did so on a commercial basis, especially before 1917. They helped nurse the wounded, provide food and other supplies to the military, serve as telephone operators, entertain troops, and work as journalists. Vera Brittain gives us an idea of what it was like to be a woman fighting on the frontlines of the war, but in a very different way. She tells us in her book, â€Å"Testament of Youth:† â€Å"The noise of the distant guns was a sense rather than a sound; sometimes a quiver shook the earth, a vibration trembled upon the wind, when I could actually hear nothing. But that sense made any feeling of complete peace impossible; in the atmosphere was always the tenseness, the estlessness, the slight rustling, that comes before an earthquake or with imminent thunder†¦whenever I think of the war today, it is not as summer but always as winter; always as cold and darkness and discomfort, and an intermittent warmth of exhilarating excitement which made us irrationally exult in all three. † (372) Many of these women found their own work, improvised their own tools, and scrounged for supplies. They created new organizations where none had existed. Despite the awful hardships that they had to face, the women had â€Å"fun† and â€Å"were glad they went. The women that were sent out to provide entertainment for the United States Army, to sew on buttons, and to hand out cigarettes and sweets were righteous women, sent to keep the men in line and act as â€Å"den mothers. † Army efforts to keep women to the rear proved itself to be difficult. The women kept ignoring orders to leave the troops they were looking after, and reappearing again and again after they had been sent to the rear. Looking back, the American women displayed contradictory feelings of sadness about the war, horror at what they had seen, and pride in their own work. Mary Borden, a Baltimore millionaire who set up a hospital unit at the front from 1914 to 1918, wrote: â€Å"Just as you send your clothes to the laundry and mend them when they come back, so we send our men to the trenches and mend them when they come back again. You send your socks †¦ again and again just as many times as they will stand it. And then you throw them away. And we send our men to the war again and again †¦ just until they are dead. † The sources we were handed to write this paper were useful. They were all, for the most part, very thoroughly written. They were lengthy, but what kind of primary source isn’t? Thoroughness can sometimes call for lengthiness, but it makes for a good source to learn from and write about. If I were a high school history teacher, I’d use these numerous sources and have my students read them, despite the groans I may or may not receive. They are easier to interpret because, since they are primary sources, no other person has had a chance to read them and sift through them looking for the most valuable information that they can put into a textbook. History textbooks also do not go into as much detail, depending on the grade level the book is meant for, of course.

Friday, March 6, 2020

Learn What a Feature Story Is

Learn What a Feature Story Is Ask most people what a feature story is, and theyll say something soft and puffy, written for the arts or fashion section of a newspaper or website. But in fact, features can be about any subject, from the fluffiest lifestyle piece to the toughest investigative report. And features arent just found in the back pages of the paper, the ones that focus on things like home decor and music reviews. In fact, features are found in every section of the paper, from news to business to sports. In fact, if you go through a typical newspaper from front to back on any given day, chances are the majority of the stories will be written in a feature-oriented style. The same is true on most news websites. So we know what features arent; but what are they? Feature stories arent defined so much by subject matter as they are by the style in which they are written. In other words, anything written in a feature-oriented way is a feature story. These are the characteristics that distinguish feature stories from hard news: The Lede A feature lede doesnt have to have the who, what, where, when and why in the very first paragraph, the way a hard-news lede does. Instead, a feature lede can use description or an anecdote to set up the story. And a feature lede can run for several paragraphs instead of just one. Pace Feature stories often employ a more leisurely pace than news stories. Features take time to tell a story, instead of rushing through it the way news stories often seem to do. Length Taking more time to tell a story means using more space, which is why features are usually, though not always, longer than hard news articles. A Focus on the Human Element If news stories tend to focus on events, then features tend to focus more on people. Features are designed to bring the human element into the picture, which is why many editors call features people stories. So if a hard news story recounts how 1,000 people are being laid off from a local factory, a feature story might focus on just one of those workers, portraying their grief at losing their job. Other Elements of Feature Articles Feature articles also include more of the elements that are used in traditional storytelling - description, scene-setting, quotes and background information. Both fiction and non-fiction writers often say their aim is to  have readers paint a visual portrait in their minds of what is happening in a story. Thats also the goal of feature writing. A good feature writer does anything she can to get readers engaged with her story, whether by describing a place or a person, setting a scene or using colorful quotes. An Example: The Man Who Played Violin in the Subway To demonstrate what were talking about, take a look at the first few paragraphs of this story by Gene Weingarten of The Washington Post about a world-class violinist who, as an experiment, played beautiful music in crowded subway stations. Note the expert use of the feature-oriented lede, the leisurely pace and length, and the focus on the human element.

Wednesday, February 19, 2020

Marketing History Essay Example | Topics and Well Written Essays - 500 words

Marketing History - Essay Example As a result, Hotel Seville targeted the middle and low class of New York and guests from neighboring states or countries. However, the commercial fails to express the cultural and national diversity amongst its actors that it so desired to attract during this period (Trainluvr, 2006). Instead, the guests visiting the hotel in the commercial, along with the staff, represent the majority of ethnicities existent in New York during the 1970s. The 1970s New York was not as used to government bailouts as it is today. Many of the city’s parks were grounds for widespread vices such as drug trafficking and prostitution. Finding a hotel that was not close to such places proved hard for many New Yorkers during the 1970s let alone visitors. Hotel Seville sought to capture this market and fill the accommodation market gap present in the city. A delayed cleanup by state authorities compelled hotel owners to emphasize their hygiene and infrastructure as seen this commercial. This difference in scenery and hospitality services became Hotel Seville’s primary message. The city’s economic hardship cannot reflect the most recent economic downturns nationally and within New York. Wendy’s 1984 advertisement â€Å"Where’s The Beef?† could still be effective today because it endorses a revamping of its mainstay product, which is an extraordinary beef burger. To carry out this endorsement, Wendy’s 1984 commercial has the potential to revive a national adlib. Today’s fast-food economy had several big industry players such as McDonald’s and Burger King that would easily rival Wendy’s mainstay product. As a result, employing an adlib commercial like â€Å"Where’s The Beef?† could help Wendy’s maintain its current market share and possibly extend it into its competitors’ consumer bases. A dreary economy facilitates the intensification of advisement wars by fast-food companies. Low-wage earners financial

Tuesday, February 4, 2020

Explanation of Roper et al's Activity of Living Essay

Explanation of Roper et al's Activity of Living - Essay Example Other underpinning theories including dignity, consent, and privacy shall also be discussed in this paper as they relate to better and effective nursing care. Although not all of Roper’s activities of daily living apply to this case, they shall nevertheless be included for discussion purposes. This paper is being carried out in order to establish a clearer picture and understanding of Roper’s activities of daily living and the impact of disease, disability, and infirmities on such activities. Body The patient is a 55-year old Afro-Caribbean male who was admitted to the hospital after suffering a fall secondary to excessive alcohol intake. He also has Type 2 diabetes as his other co-morbid condition based on his previous medical history. He lives alone after his wife divorced him two and a half years ago. He is also unemployed because he lost his driving license three years ago and has since sought solace in alcohol which he initially thought he could control. Roper†™s Activities of daily living 1. Maintaining a safe environment Maintaining a safe environment is crucial for this patient. Patients who have experienced falls are likely to fall again because of any injuries they may have suffered and any immobility which their fall might have caused (Lord, et.al., 2007). Maintaining a safe environment includes safety precautions which can be made on the home and in the patient’s hospital room. Guard rails on the bed have to be put up, especially in instances where the patient’s mental awareness is low (Miller, 2008). Since the patient is suffering from excessive alcohol intake, the guard rails need to be put up in order to prevent any repeat falls. Maintaining a safe environment also requires the nurses taking on leadership roles in order to maintain and monitor standards which can secure the cleanliness and effective infection control measures (Smith, n.d). The care administered to the patient therefore includes various remedies i ncluding infection control as well as monitoring of patient progress. Maintaining a safe environment for the patient also includes the process of ensuring that the nurses have the sufficient skills and training to care for the patient and administer to his needs (Smith, n.d). Such safe environment also includes working in partnership with health professionals in order to deliver adequate patient care (Smith, n.d). Ensuring a safe environment also includes the process of effective communication with the patient, gaining their consent before interventions are carried out (Department of Health, 2010). Maintaining a safe environment for the patient also involves patient education, teaching the patient about the dangers of alcoholism and any further injuries he may suffer due to his intoxication. It is also important to educate the patient about his disease and the risks he is taking with his alcohol intake (Gonzalez, et.al., 2005). Any injuries he may suffer would also likely take a lon g period of time to heal because of his diabetes. Maintaining his privacy at all times is also part of the safe environment created for the patient, ensuring that he can trust the nurse and his dignity can be respected at all times (Department of Health, 2010). 2. Communication Since the patient is still in the throes of his alcoholic stupor, there is a communication barrier between the nurse and the patient. When he was sober, there were no apparent communication bar

Sunday, January 26, 2020

Development of Online Auction Market

Development of Online Auction Market Abstract The world of online auction is a very competitive world, its also almost monopoly where companies such as e-bay take the biggest market share. Because the internet has no governing body and does not belong to any government there is no control over what users are selling or buying or whether there is ethical, moral or legal ramification on the act of the customers which use the services of these companies. Competing with companies such as e-bay, a well established brand with global dominance is not something I had in mind; Student Online Auction System is no exception in its need for these advantages and competitive edge to thrive in this highly competitive global market. This report will outline the stage in carrying out an investigation of a problem situation which is a real world and developing a new system. To be able to achieve tasks, various analytical and design methodologies were investigated. It is also important to consider the organizational structure and culture, this can play a vital role in information modeling because often a failure in an information system project may be more due to lack of recognition of or respect for the culture of the organization than because of the technology itself. Major organisations such as e-bay but lot of emphasizes on calling their customers Community members rather then customers. The original idea that help the birth of e-bay was to establish an online community were members meet in online forums were they engage in open discussions on how to improve the services provided, exchange ideas as well as selling and buying In this project an attempt will made to be more aware of the needs of the customer, and to make the system have the facility were customers, give a feedback on the systems functionality, usability and ease of navigation and then carrying out any relevant improvements suggested by these feedbacks at the maintenance stage. Chapter 1 Introduction The aim of this project is to design and set up an online business model where students at the university can buy and sell articles through effective bidding system. It also provides a guide for me to undertake the project successfully through gathering essential information and literature relating to the fundamental issues that can support and improve security. The projects objective is to create a tool that will reduce the operational risks related to do this type of business where fraudulent misuse of user accounts is very common. Information systems are fundamental part of organisations asset, its classed as an asset because information systems use data bases which are the building blocks of an information system. The information gathered and stored in these building blocks are then analysed and refined to help organisations decision making process. Although ordinary filing system will probably satisfy the definition of information system a Data Base Management System (DBMS) is a program design specifically to store and access data. It also has special features not present in cabinet filling system such as consistency, time saving, access control, reliability and recovery. This project is about developing a system which merges Database with website technology to produce an Online auction Business. http://www4.ncsu.edu/~wurman/Papers/Wurman-article.pdf 1.2 Description of Project Objectives. The main objective of this project is to make Students who want sell their unwanted items a computerized business by developing a database system together with a database driven site to give online services for their customers. In order to give a good service and stay competitive on the market, the business should be able to adopt this new system. The project will research on other Auction Businesses who already uses this technology and also investigate on how this business can give online services. In addition to that, the project will investigate the existing systems used by the existing online auction companies in day to day activity and identify the problem area of their system in order to come up with a better system. Starting from the research and analysis it will go to the implementation by having an appropriate report on the process undertaken including explanation of techniques and software used to develop the system. It will also analyse and identify the appropriate technology for SOAS Ltd to give an efficient service and to run the business more effectively. Finally there will be testing and evaluating the finished product to make sure that it meets the requirements in order to satisfy the client. Main points why set up Student Online Auction System. To provide fast and an efficient service to their customers. To get or attract more customers by giving online and fast services. To improve communication with customers. To protect data or information against unauthorised access. Online service will save journey (time) for any customers. Generate Revenue for both students and the company Stay competitive on the market. No interruption. Peace of mind. 1.3 Academic Objectives To design and implement a database management system for To gain an understanding of a database systems and the technology behind them. To research on other estate agents who currently have a database management system and online system. To discusses a range of methodologies, tools and techniques in order to select the most suitable approaches for the development of the project. To demonstrate all the practical and theoretical knowledge gained during my studies at the university. To meet deadlines following the software development principle including project management and documentation. To develop a website for London wide estates. 1.4 Personal Objectives To gain a valuable knowledge and experience in a variety of fields that should help build my future career. To gain confidence in my ability to make the right decision and cope with difficult situation during the development of the system with self-tuition and minimum supervision. To achieve an insight and hands-on practical experience of analyzing, designing, testing and documentation of a real world project. To prepare myself to face the real world in the computing industry with the experience I have gained in the past and will gain developing the system. By developing this system I hope to demonstrate my capability of mastering a real word project. 1.5 Project Proposal Although traditional auction houses still enjoy some popularity by restricting their trade on e few reserved items such as art effects and memorabilias. They have in some way or other adopted technology to conduct their business. This is because of the fast pace of technological revolution that is taken over the way that business is conducted all over world. These days everything seems to be done on a computer and paper work is becoming thing of the past. It is well known fact that Information technology is so important in making the life of many businesses much easier. It is also essential that businesses depend on a computerized database system to provide or record information for running their business on daily basis. Student Online Auction Systems Ltds purpose is to set up a database driven website were customers primarily students sell and buy items from each other. The project will make use of the web-driven database technology to implement and set up fully functioning online business. The purposed online system will allow customers to browse, search without registering and only allow to buy, sell or both after registration. In order to set up the system a variety of different softwares will be used HTML XML JAVASCRIPT ASP.net Visual studio SQL Express Chapter 2 2.1 Background The history of internet auctions started in mid 1990s, and quickly become one of the most successful applications of electronic commerce. Perhaps EBay, the premier consumer-to-consumer (C2C) internet auction site, is generally perceived as pioneer for the industry. As the business to business (B2B) auctions transaction volume increases the potential for the industry is greater then that of conventional auctions. With auction sites such as eBay and U-Bid being common household names, it seems hard to believe that the online auction phenomenon is actually very young. But young it is. In fact, the world of online auctions as we know it found its beginning in the year 1995 with a company dedicated to holding auctions for geeks wanting to buy, sell and trade computers and peripherals. Today, this site, fondly known as eBay, has become the worlds largest online marketplace hosting more than 100,000 auctions daily in 315 categories. With more than 40 million bids placed on eBay since its in ception, it is no wonder that other entrepreneurs hoping to claim a piece of the internet auction market quickly followed suit. Far from being a lonely beacon in the world of online trading, eBay is now competing with several other extremely successful online auctions sites. In fact, hundreds of auction sites can be found listed in various auction directories on the web. On these sites, consumers world wide buy, sell and trade items ranging from rare collectibles to daily essentials. Virtually everything imaginable can be found on internet auctions at a great price. http://www.unc.edu/~draughn/assignment1.html http://www.usatoday.com/tech/science/columnist/2006-06-25-physics-of-ebay_x.htm 2.2 What is an online Auction? An online auction is an internet-based activity, which is used to negotiate prices for purchasing or sale of direct materials, capital or services. Online auctions can be used to sell: these are called Forward (or Seller) Auctions and closely resemble the activity on B2C auction websites. Companies have used forward auctions to sell off surplus assets or in times of shortages -highest bid wins. However, most companies are starting to use Reverse (or Buyer) Auctions, where purchasers seek market pricing, inviting suppliers to compete for business in an online event. Auctions can be either private/closed where there are typically few bidders who have no visibility of each others bids, or open, where a greater number of participants are invited. In this case participants have visibility of either their rank or the bidding itself. Bidding on an internet auction is as simple as surfing the web. All you need to do is register at an auction site and begin browsing for merchandise. Once you find exactly what you are looking for, you can place a bid and monitor the bidding action with just a few clicks of your mouse. Most auctions sites also allow you to transfer payments through PayPal, an online payment system. That means that your personal credit card information is not given to any buyer or auction site directly. So, no matter whether you are searching for a one-of-a-kind antique or looking for a bottle of discount designer perfume, you can bet that you will find what you seek at the online auctions. http://www.caslon.com.au/auctionsprofile.htm 2.3 How do Online Auctions Work? Internet auctions are giant flea markets. Sellers may offer one item at a time or multiple lots of the same item. In theory, online auctions run much like local auctions, but behind the scenes there is a collection of data going on continuously. Just like local auctions, there are sellers and bidders and winners and losers. Winners are expected to pay for what they bid on at the conclusion of the auction. But that is where the similarities between online and local auctions end. 2.3.1 Registration At online auctions you will be required to register before you can buy or sell an item (s). This is required to track items you bid on or sell, keep up with the bids, determine the winning bids and build a database on seller and bidder feedback. 2.3.2 Winning Bids The bidding for each auction closes at the scheduled time. In the case of sales of multiple lots, the participants with the highest bids at the close of the auction are obligated to buy the items. If no one bids at or above the reserve price, the auction closes without a winner. At the close of a successful auction, the buyer and seller communicate, usually by email, to arrange for payment and delivery of the goods. 2.3.3 Payment Options Buyers may have several payment options, including credit card, debit card, personal check, cashiers check, money order, cash on delivery and escrow services. However, all sellers do not accept all forms of payment. Credit cards offer buyers the most consumer protections, including the right to seek a credit from the credit card issuer if the product is not delivered or if the product received is not the product ordered. Typically, sellers using business-to-person auction sites accept payment by credit card. But many sellers in person-to-person auctions do not. Usually they require payment by cashiers check or money order before they send the item to the winning bidder 2.3.4 Types of auctions. There are two types of Internet auctions business-to-person or person-to-person. Sellers of business-to-person auction sites have physical control of the merchandise being offered and accept payment for the goods. In person-to-person auctions, individual sellers or small businesses offer their items for auction directly to consumers. Generally, the seller, not the site, has physical possession of the merchandise. After the auction closes, the seller is responsible for dealing directly with the highest bidder to arrange for payment and delivery. Chapter 3 3.0 Introduction Internet auctions can be characterised in two ways: third-party auction sellers such as e-Bay, Amazon.com and Yahoo! that auction goods for others (either individual sellers or corporate chains), and direct auction sellers which create their own auctions online via their company websites. A substantial number of retailers and catalogue firms are taking advantage of the boom in these online auctions to unload merchandise and increase sales, and growth in the online auction category is now well documented. Catalogue marketers as diverse as The Sharper Image, Ross-Simons, Cameraworld.com, and CompUSA are all successfully auctioning products online. A business model is the mechanism by which a business intends to specify a value proposition or a value cluster for targeted customers, a financial model and a market offering 3.1 ebays Business Model eBay has built an online person-to-person trading community on the Internet, using the World Wide Web. Buyers and sellers are brought together in a manner where sellers are permitted to list items for sale, buyers to bid on items of interest and all eBay users to browse through listed items in a fully automated way. The items are arranged by topics, where each type of auction has its own category. eBay has both streamlined and globalized traditional person-to-person trading, which has traditionally been conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface. This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering. Browsing and bidding on auctions is free of charge, but sellers are charged two kinds of charges: When an item is listed on eBay a non-refundable Insertion Fee is charged, which ranges between 30 cents and $3.30, depending on the sellers opening bid on the item. A fee is charged for additional listing options to promote the item, such as highlighted or bold listing. A Final Value (final sale price) fee is charged at the end of the sellers auction. This fee generally ranges from 1.25% to 5% of the final sale price. eBay notifies the buyer and seller via e-mail at the end of the auction if a bid exceeds the sellers minimum price, and the seller and buyer finish the transaction independently of eBay. The binding contract of the auction is between the winning bidder and the seller only. 3.2 Amazons Business Model Amazons business model is one in which Amazon depends on third party to deliver information goods or services to end customers. There are three operational strategies that have helped Amazon.com to enhance its competitive advantage, including cost-leadership, customer differentiation and focus strategies (Saunders, 2001, pp.122-123). The first strategy, cost-leadership is pursued by Amazon.com by differentiating itself primarily on the basis of price. Due to this strategy, Amazon.com always makes sure that it offers the same quality products as other companies for a considerably less price. Their second strategy is customer differentiation. Amazon.com provided current and prospective customers with differentiation though design, quality or convenience and Amazon.com always selects a differentiator that is different among the competitor. So, Amazon.com consumers can recognize and differentiate its product from competitors (Saunders, 2001, pp.122-123). The last strategy that it uses, i s a focus strategy. This strategy takes one of the two earlier strategies and applies it to a niche within the market (Saunders, 2001, pp.122-123). Amazon.com focuses on outstanding customer service as a niche but not the whole market because each niche has its own demand and requirement. 3.3 Customer interface To a certain extent, the Amazon.com customer interface can be customized to each users preferences. When a user logs in to Amazon.com after purchasing, the website reconfigures and presents content that pertains to individual users, depending upon the users responses or profile (2004, p.188). For Amazon.com, collaborative-filtering software is used to tailor the website to each user through comparing each users purchases with the purchases of other users with similar preferences (2004, p.188). A list is then compiled of additional purchase recommendations, with suggestions across product categories as well, such as similar areas of interest in CD or DVD format (2004, p.188). Additionally, the website promotes and fosters a community of customers through encouraging readers to submit book reviews and facilitating online discussions about previously read books (Spector, 2000, p.78). These activities provide users with an interactive component and give them an opportunity to contribute to the websites content as well as develop a group identity and sense of belonging which can lead to possible friendships (Spector, 2000, p.78).    3.4 Technology behind the Online Auctions Secure Internet system is safer then handing over your card details on the phone. The application used to secure the online monitory system is the Secure Socket layer SSL. This technology is a military strength encryption technology, which works in conjunction with secure servers. This technology scrambles and encrypts sensitive information such as credit card details with a code before passing by a merchant server from a PC and that of the company taking a customers money. One of the other applications is a system of digital certification. When a user visits the website, intending to purchase over the Internet online, the website will display a lock sign on the toolbar below and provide information that the website is secure to use, the SSL lock will identify if the website is certified or not? The certificate is to authorise secure online transaction processing, which acts like an Identity card for the site and for the company behind the site. Its confirmed that the site belong to a register trader. 3.4.2 Methodology The Structured Systems Analysis and Design Method (SSADM) is thorough method of system development and if not understood fully it can lead into confusion into the mass of details available on the different stages of this methodology. SSDAM looks at the system from three different, but highly interdependent perspectives. The first is that of functionality or processing. This looks at the way in which data is passed around the system and the processes or activities that transform it, i.e. it sets out the functions provided for users by the system. The second is that of data. An information system (IS) exists only to store and act upon organisations data. By understanding the true nature and structure of data we get to real heart of the system. Data structures are far more constant than processing or functions, which tend to change fairly frequently; therefore its the data view that forms the backbone of SSADM. The final view looks at the effects of time and real world events on the dat a held within the system. Whereas the function and data views are rather ‘snapshot in nature, the events view is dynamic; it is specifically designed to model system behaviour over time. 3.4.2.1Advantages of using SSADM Timelines: Theoretically, SSADM allows one to plan, manage and control a project well. These points are essential to deliver the product on time. Usability: Within SSADM special emphasis is put on the analysis of user needs. Simultaneously, the systems model is developed and a comprehensive demand analysis is carried out. Both are tried to see if they are well suited to each other.6 Respond to changes in the business environment: As in SSADM documentation of the project†²s progress is taken very seriously, issues like business objectives and business needs are considered while the project is being developed. This offers the possibility to tailor the planning of the project to the actual requirements of the business. Effective use of skills: SSADM does not require very special skills and can easily be taught to the staff. Normally, common modelling and diagramming tools are used. Commercial CASE tools are also offered in order to be able to set up SSADM easily. Better quality: SSADM reduces the error rate of IS by defining a certain quality level in the beginning and constantly checking the system. Improvement of productivity: By encouraging on-time delivery, meeting business requirements, ensuring better quality, using human resources effectively as well as trying to avoid bureaucracy, SSADM improves the overall productivity of the specific project and the company. Cuts costs: SSADM separates the logical and the physical systems design. So the system does not have to be implemented again with new hard -or software.7 3.4.2.2 Disadvantages of using SSADM SSADM puts special emphasis on the analysis of the system and its documentation. This causes the danger of over-analysing, which can be very time and cost consuming. Due to various types of description methods, checks of consistence cannot be carried out. Especially with large systems, the outline diagram can become very unclear, because all relevant data flows have to be included. However, large companies carrying out various projects, can profit from the fact that SSADM gives the possibility to reuse certain techniques and tools for other projects. This reduces cost and time spent enormously in the long run. So, the danger of spending too much money on analysis can be compensated by the reuse of the developed systems and experience gained. 3.4.3 UML The unified modelling language defines the industry standard notation and semantics for properly applying that notation for software built using object-oriented (OO) or component based technology. UML2.0 provides common and consistent notation with which to describe (OO) and component software systems. The UML potentially decreases the learning curve for developers because they only need to learn the one modelling language. 3.4.3.1 Advantages of using UML Wide industry acceptance Wide range of tool support Consistent modelling notation 3.4.3.2 Disadvantages of using UML Modelling tools do not fully support it and sometimes get the notation wrong when they do Not yet complete Many developers only understand UML notations, often because most books and modelling tools do not go beyond the UML to address user interface modelling, or even business rules The full notation is overkill for most projects, most efforts only need a small subset of the notation 3.4.5 Using SSADM with UML Complex information systems require a methodology for their development in a structured manner. Many different methodologies exist, each suitable for a particular type of application. In this report we develop a taxonomy covering two different classification features for methodologies targeted at the workflow area. Features identified include concerns, method structure, data gathering means, people involved, notations, adaptability, flexibility, exception, CASE tool. Unified Modelling Language (UML) and Unified Process are relatively strong on hard aspects and weak on soft aspects. Structured Systems Analysis and Design Method (SSADM) is perhaps the most comprehensive but some soft aspects are omitted. The combination of techniques such as UML and Workflow is identified as a way forward. Hypertext Markup Language (HTML) HTML is one of the next generations of Generalised Markup Languages (GMLs). HTML is very easy to use language for web designing. HTML allows web developers to format web page using set of markup tags provided by HTML. HTML can be used within asp.net codes. This can only be made possible by using a asp.net function called asp followed by â€Å"(HTML)†, e.g. â€Å" Hello Word †. HTML is used within asp.net to design the interface to make it easy to navigate through a site. HTML forms static Web sites, but with the use of ASP.net is can be dynamic. 3.4.5.1 ASP.NET ASP stands for Active Server Pages. This is one of Microsofts latest software product. ASP.NET is built upon the .NET Framework. The .NET Framework consists of two main components: the common language runtime (CLR) and the .NET Framework class library. The foundation of the .NET Framework is the CLR. It is like an agent that manages codes at execution time for both Windows and ASP.NET applications. The class library is an object-oriented collection of reusable components. It can be used to develop applications for both Windows and the Web. The .NET Framework is a free download, but the development tools can be expensive. ASP.NET is used by Web developers to create dynamic Web pages. It offers a set of reusable, predefined and ready to use controls. This control saves time as it minimises the amount of codes to be written. 3.4.5.2 Java Script JavaScript is a client side scripting language. It is highly efficient as many tasks are client-side processing. JavaScript is an interpreted programming language with object oriented capabilities. JavaScript can be embedded into the HTML to add functionality. JavaScript is very useful for setting validations on a page to minimize error entry. Microsoft SQL 2000 Microsoft SQL Server 2000 is a full-featured relational database management system (RDBMS) that offers a variety of administrative tools to ease the burdens of database development, maintenance and administration. It has features such as Enterprise Manager, Query Analyzer, SQL Profiler, Service Manager, Data Transformation Services and Books 3.5.0 Primary Research Primary research involves getting original data directly about the product and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business. Here a questionnaire was chosen to be the method of conducting market research in to online auction website as the primary source. A questionnaire with composed of ten questions were distributed into ten students at different times and days to get maximum answer ratio. See Appendix A Chapter 4 4.0 Fact finding analysis All projects that involve system development must have thorough fact finding or investigation carried out before the specification, design and construction of the application. Its important for the project to be clear about what the system needs to do and this will require obtaining information about a potentially wide range of subjects. 4.0.1 Examining any existing documentation Although there was physical documentation available to examine for existing companies such as e-bay, it was relatively small amounts of electronic journals available at the research web resources such as Mental. 4.0.2 Interviewing Interviewing is the most and common techniques that is used almost in every computing or business project. This is because is an easy way of collecting information face-to-face with the people involved in the old or new system. This process has started from the first day of the project by meeting both my supervisor Mrs Patricia Robertson, for more updates. The process started by drawing some business activity model (for more information please look at the BAM (Business Activity Model). These activities had to be change few several times to meet the systems requirements. Through out the project it was important to interview regular users of the existing systems used by other companies such as e-bay and Amazon for feedbacks and updates. The project had faced some sit back at the beginning due to the fact that the original sole use of SSADM as methodology was not good idea, which made it hard getting the exact system requirement. With the help of some of the SSADM techniques such as the BAM and ER diagram coupled with UML CASE diagrams we managed to reach an over look of the system. Questionnaire As part of the investigation process, questionnaires were prepared and handed out to some randomly selected people from the Westminster harrow Campus ,as they could be the new potential customers , these were filled out on the while they were in the Hall ways and student union centre. Questionnaires generally tend to be an inexpensive method of getting people to provide information. The technique used will be closed questions. This will allow people to write their short answers on a fixed set of options, to avoid people getting bored by long open questions which they have no time for. 4.0.4. Analysis of the questionnaire The questionnaire started with asking potential customers how often they visit Online auction? The group of people questioned consisted 60% of (19-30) years olds, 20% of the age (18) and 20% of the age (31-45), 30% of the participants answered that they visit online auction websites at least once a week 1% answered everyday 40% said they visit once a month and 20% percent said they never visit online auction websites. But perhaps more surprisingly of all questions, participants were undecided 50% yes and 50 % No when asked whether online auctions offer a better deal. There was however good result when participants were asked whether they actually sold or bought from online auctions the result was 60% yes and 40% no. see graph below 4.1.0 Market Positioning Once a potential market segments have being identified and target audience selected, SOS Ltd would need to determine the positioning of its services amongst service industries in the market place. Effective management of marketing communication will enable the companys marketers to position their services in the mind of the customers, its therefore important for the company to position itself along side the Specialist online auction web site: such sites need to build a good reputation for

Saturday, January 18, 2020

Cleanliness

There were so many spot that got particle of dust. For example, we approach there so many unclean part from the first time we go in. Like the spot near the connecting door, there were so many dust there. Maybe rheum hotel can improve their cleanliness by checking their staff work after they finish their work or change their equipment into more modern one to make the room more cleaner. Because to some person who have allergic in dust, they will not satisfied stay in Rheum Hotel.Under the basin there were also some unclean yellow spot that we approached. We suggest that Rheum Hotel should more notice the unseen part such as corner of the room or basin's under so that the guests will stay pleasantly. The window in the room is also dirty. We found some finger print there and oil-dust spot there. Our suggestion is Rheum Hotel should pay attention to the little things of their rooms like window because even a little things can drop down their mark in guests' view. Another thing that we saw on the first time we arrived at Rheum is on the table, there was a drink used spot.This is proved that Rheum Hotel really don't mind their cleanliness because even in the seen spot they don't mind their cleanliness. Inside the refrigerator we Olson assess that Rheum Hotel hardly ever clean it because refrigerator should be the most clean spot because it is a spot were the guest usually put their food. How can the place where you place your food become so dirty? In conclusion, we hope that Rheum Hotel will pay attention to their cleanliness because as a guest we really disappointed to their cleanliness aspects as there were so many spot that got particle of dust and unclean spot.So that we suggest Rheum Hotel to mind their cleanliness by upgrade their tool and equipment to the new one to clean guests' rooms or maybe Rheum can employ the internship students so they will work hardly because internship is part of their graduate mark. SERVICE According to us, Rheum Hotel's services is n ot really satisfying because they claims that they are a boutique hotel but in fact they service is far from what boutique hotel required. Usually, boutique hotel services are often individual and focused on offering their services in a comfortable, intimate, and welcoming setting.We disappointed because Rheum Hotel didn't give us a services as we expected. The staff didn't even sent us to the room or explain how to use our room card in the lift to reach our room. One of the most important factor that boutique hotel should have is the staff of boutique hotel should have sense of predict what the guests need or want. The staff should know in advance the needs and the requirements of the guests than Just responding it when the guests ask. From our experience, even we have ask they didn't do it. For example, we want 1 more extra body towel and 1 more extra towel cause there was 3 of us in the room.But check-out time we didn't get the towels that we asked. We also disappointed to the wa y Rheum Hotel treated us. We are student in Tailor's University so our expectation of Rheum Hotel is quite high. They treated us just as a students but not as a guest in the hotel. According to our complaint, we suggest that Rheum Hotel can employ more professional staff so Rheum Hotel can improve their services to the guest. Whether they can Just train their current staff to be a better staff of boutique hotel as they claim they are. Cleanliness There were so many spot that got particle of dust. For example, we approach there so many unclean part from the first time we go in. Like the spot near the connecting door, there were so many dust there. Maybe rheum hotel can improve their cleanliness by checking their staff work after they finish their work or change their equipment into more modern one to make the room more cleaner. Because to some person who have allergic in dust, they will not satisfied stay in Rheum Hotel.Under the basin there were also some unclean yellow spot that we approached. We suggest that Rheum Hotel should more notice the unseen part such as corner of the room or basin's under so that the guests will stay pleasantly. The window in the room is also dirty. We found some finger print there and oil-dust spot there. Our suggestion is Rheum Hotel should pay attention to the little things of their rooms like window because even a little things can drop down their mark in guests' view. Another thing that we saw on the first time we arrived at Rheum is on the table, there was a drink used spot.This is proved that Rheum Hotel really don't mind their cleanliness because even in the seen spot they don't mind their cleanliness. Inside the refrigerator we Olson assess that Rheum Hotel hardly ever clean it because refrigerator should be the most clean spot because it is a spot were the guest usually put their food. How can the place where you place your food become so dirty? In conclusion, we hope that Rheum Hotel will pay attention to their cleanliness because as a guest we really disappointed to their cleanliness aspects as there were so many spot that got particle of dust and unclean spot.So that we suggest Rheum Hotel to mind their cleanliness by upgrade their tool and equipment to the new one to clean guests' rooms or maybe Rheum can employ the internship students so they will work hardly because internship is part of their graduate mark. SERVICE According to us, Rheum Hotel's services is n ot really satisfying because they claims that they are a boutique hotel but in fact they service is far from what boutique hotel required. Usually, boutique hotel services are often individual and focused on offering their services in a comfortable, intimate, and welcoming setting.We disappointed because Rheum Hotel didn't give us a services as we expected. The staff didn't even sent us to the room or explain how to use our room card in the lift to reach our room. One of the most important factor that boutique hotel should have is the staff of boutique hotel should have sense of predict what the guests need or want. The staff should know in advance the needs and the requirements of the guests than Just responding it when the guests ask. From our experience, even we have ask they didn't do it. For example, we want 1 more extra body towel and 1 more extra towel cause there was 3 of us in the room.But check-out time we didn't get the towels that we asked. We also disappointed to the wa y Rheum Hotel treated us. We are student in Tailor's University so our expectation of Rheum Hotel is quite high. They treated us just as a students but not as a guest in the hotel. According to our complaint, we suggest that Rheum Hotel can employ more professional staff so Rheum Hotel can improve their services to the guest. Whether they can Just train their current staff to be a better staff of boutique hotel as they claim they are. Cleanliness There were so many spot that got particle of dust. For example, we approach there so many unclean part from the first time we go in. Like the spot near the connecting door, there were so many dust there. Maybe rheum hotel can improve their cleanliness by checking their staff work after they finish their work or change their equipment into more modern one to make the room more cleaner. Because to some person who have allergic in dust, they will not satisfied stay in Rheum Hotel.Under the basin there were also some unclean yellow spot that we approached. We suggest that Rheum Hotel should more notice the unseen part such as corner of the room or basin's under so that the guests will stay pleasantly. The window in the room is also dirty. We found some finger print there and oil-dust spot there. Our suggestion is Rheum Hotel should pay attention to the little things of their rooms like window because even a little things can drop down their mark in guests' view. Another thing that we saw on the first time we arrived at Rheum is on the table, there was a drink used spot.This is proved that Rheum Hotel really don't mind their cleanliness because even in the seen spot they don't mind their cleanliness. Inside the refrigerator we Olson assess that Rheum Hotel hardly ever clean it because refrigerator should be the most clean spot because it is a spot were the guest usually put their food. How can the place where you place your food become so dirty? In conclusion, we hope that Rheum Hotel will pay attention to their cleanliness because as a guest we really disappointed to their cleanliness aspects as there were so many spot that got particle of dust and unclean spot.So that we suggest Rheum Hotel to mind their cleanliness by upgrade their tool and equipment to the new one to clean guests' rooms or maybe Rheum can employ the internship students so they will work hardly because internship is part of their graduate mark. SERVICE According to us, Rheum Hotel's services is n ot really satisfying because they claims that they are a boutique hotel but in fact they service is far from what boutique hotel required. Usually, boutique hotel services are often individual and focused on offering their services in a comfortable, intimate, and welcoming setting.We disappointed because Rheum Hotel didn't give us a services as we expected. The staff didn't even sent us to the room or explain how to use our room card in the lift to reach our room. One of the most important factor that boutique hotel should have is the staff of boutique hotel should have sense of predict what the guests need or want. The staff should know in advance the needs and the requirements of the guests than Just responding it when the guests ask. From our experience, even we have ask they didn't do it. For example, we want 1 more extra body towel and 1 more extra towel cause there was 3 of us in the room.But check-out time we didn't get the towels that we asked. We also disappointed to the wa y Rheum Hotel treated us. We are student in Tailor's University so our expectation of Rheum Hotel is quite high. They treated us just as a students but not as a guest in the hotel. According to our complaint, we suggest that Rheum Hotel can employ more professional staff so Rheum Hotel can improve their services to the guest. Whether they can Just train their current staff to be a better staff of boutique hotel as they claim they are.

Friday, January 10, 2020

General Electrical Medical Systems

Q1: What is the underlying logic behind the global product company idea? Global Product Company (GPC) philosophy is mainly aiming at producing products that fit global markets with lowest cost and highest profit. This philosophy has mechanisms that have been applied to different phases of product lifecycle: Manufacturing phase: In manufacturing phase, cutting costs was achieved by moving manufacturing activities and eventually design and engineering activities from high-cost countries to low-cost countries. R&D phase: R&D is a very important phase in product development, it is essential to develop new products that can compete in the global market and considers different customers’ needs. Having high skilled workers in developing countries, where labor has relatively lower costs, has enabled the movement of R&D from high-cost countries to low-cost countries, however R&D programs, objectives, and strategies were still managed by headquarter and the corporate global senior management. Marketing & Sales phase: On contrary to R&D and Manufacturing, marketing & sales have to be localized operations according to each region and country. Accordingly, GEMS has established many offices around the world for sales and marketing management to get closer to the customer. Q2: Should the Global Product Company philosophy be altered to suit the needs of medical diagnostic market in China? China already has the third largest market for medical diagnostic after USA and Japan and it is already the fastest growing, it has the biggest market or low-ended products which has about 20% of the worldwide industry revenues. Accordingly, somehow the tenets of the GPC policies should change to increase the market share in the low-end products; GEMS should adopt the new â€Å"In China for China† policy and bring the plants in already low-cost countries to China. According to Chinese culture and rules, domestic production will bring greater demand and will also bring a slight cost savi ng that could enable GEMS low-end products to compete with Siemens products that are already being manufactured in China. Dropping the price with 10% can increase the sales with 50%. Although the â€Å"In China for China† policy might cause duplication in infrastructure, the newly expected market share in the Chinese market can absorb this duplication of infrastructure and production. Q3: Should GEMS be pursuing genomics and health care IT opportunities aggressively in addition, or instead of the China opportunity? China opportunity is a cash cow for the time being, it represents the biggest opportunity in the low-ended products. On the other hand, genomics and health care IT opportunities are the future of the industry they are star products. If GEMS did not look for opportunities and investments in genomics and health care IT, then it will lose its market share in the high and medium-ended products which both represents about 80% of the industry market. Accordingly, I see that GEMS should pursue genomics and health care IT opportunities aggressively in addition to the China opportunity.