Marketing History Essay Example | Topics and Well Written Essays - 500 words

Marketing History - Essay Example As a result, Hotel Seville targeted the middle and low class of New York and guests from neighboring states or countries. However, the commercial fails to express the cultural and national diversity amongst its actors that it so desired to attract during this period (Trainluvr, 2006). Instead, the guests visiting the hotel in the commercial, along with the staff, represent the majority of ethnicities existent in New York during the 1970s. The 1970s New York was not as used to government bailouts as it is today. Many of the city’s parks were grounds for widespread vices such as drug trafficking and prostitution. Finding a hotel that was not close to such places proved hard for many New Yorkers during the 1970s let alone visitors. Hotel Seville sought to capture this market and fill the accommodation market gap present in the city. A delayed cleanup by state authorities compelled hotel owners to emphasize their hygiene and infrastructure as seen this commercial. This difference in scenery and hospitality services became Hotel Seville’s primary message. The city’s economic hardship cannot reflect the most recent economic downturns nationally and within New York. Wendy’s 1984 advertisement â€Å"Where’s The Beef?† could still be effective today because it endorses a revamping of its mainstay product, which is an extraordinary beef burger. To carry out this endorsement, Wendy’s 1984 commercial has the potential to revive a national adlib. Today’s fast-food economy had several big industry players such as McDonald’s and Burger King that would easily rival Wendy’s mainstay product. As a result, employing an adlib commercial like â€Å"Where’s The Beef?† could help Wendy’s maintain its current market share and possibly extend it into its competitors’ consumer bases. A dreary economy facilitates the intensification of advisement wars by fast-food companies. Low-wage earners financial

Explanation of Roper et al's Activity of Living Essay

Explanation of Roper et al's Activity of Living - Essay Example Other underpinning theories including dignity, consent, and privacy shall also be discussed in this paper as they relate to better and effective nursing care. Although not all of Roper’s activities of daily living apply to this case, they shall nevertheless be included for discussion purposes. This paper is being carried out in order to establish a clearer picture and understanding of Roper’s activities of daily living and the impact of disease, disability, and infirmities on such activities. Body The patient is a 55-year old Afro-Caribbean male who was admitted to the hospital after suffering a fall secondary to excessive alcohol intake. He also has Type 2 diabetes as his other co-morbid condition based on his previous medical history. He lives alone after his wife divorced him two and a half years ago. He is also unemployed because he lost his driving license three years ago and has since sought solace in alcohol which he initially thought he could control. Roper†™s Activities of daily living 1. Maintaining a safe environment Maintaining a safe environment is crucial for this patient. Patients who have experienced falls are likely to fall again because of any injuries they may have suffered and any immobility which their fall might have caused (Lord, et.al., 2007). Maintaining a safe environment includes safety precautions which can be made on the home and in the patient’s hospital room. Guard rails on the bed have to be put up, especially in instances where the patient’s mental awareness is low (Miller, 2008). Since the patient is suffering from excessive alcohol intake, the guard rails need to be put up in order to prevent any repeat falls. Maintaining a safe environment also requires the nurses taking on leadership roles in order to maintain and monitor standards which can secure the cleanliness and effective infection control measures (Smith, n.d). The care administered to the patient therefore includes various remedies i ncluding infection control as well as monitoring of patient progress. Maintaining a safe environment for the patient also includes the process of ensuring that the nurses have the sufficient skills and training to care for the patient and administer to his needs (Smith, n.d). Such safe environment also includes working in partnership with health professionals in order to deliver adequate patient care (Smith, n.d). Ensuring a safe environment also includes the process of effective communication with the patient, gaining their consent before interventions are carried out (Department of Health, 2010). Maintaining a safe environment for the patient also involves patient education, teaching the patient about the dangers of alcoholism and any further injuries he may suffer due to his intoxication. It is also important to educate the patient about his disease and the risks he is taking with his alcohol intake (Gonzalez, et.al., 2005). Any injuries he may suffer would also likely take a lon g period of time to heal because of his diabetes. Maintaining his privacy at all times is also part of the safe environment created for the patient, ensuring that he can trust the nurse and his dignity can be respected at all times (Department of Health, 2010). 2. Communication Since the patient is still in the throes of his alcoholic stupor, there is a communication barrier between the nurse and the patient. When he was sober, there were no apparent communication bar